We’ve worked with elite marketing teams inside the world’s largest global brokerages. But building our own firm from the ground up revealed one critical gap: premium brand positioning,not just for our company, but for us as founders. That’s where Alana came in. What she helped us build was far more than a brand strategy. She guided us through a full transformation of how we show up, online and offline. She clarified the positioning of our boutique firm to stand shoulder-to-shoulder with global incumbents, helped us articulate our differentiators, and taught us how to use our personal brand stories to create deeper trust and relevance with clients and prospects. Since working with Alana, the quality of our inbound opportunities has changed dramatically. Prospective clients often walk into the room saying they already feel like they know us. And even long-time clients have commented on how our thought leadership and storytelling has strengthened the relationship. But perhaps most importantly, Alana helped us see how personal story, brand mission, and positioning strategy can converge,not just to drive visibility, but to lead meaningful change in our industry. Her work was both strategic and, frankly, therapeutic. It challenged us to think bigger, be braver, and show up as the kind of leaders we want the next generation to see. If you’re a founder or executive trying to lead with impact and compete in a premium market, and you're serious about getting it right, work with Alana. She’s the real deal.

What surprised me the most was how much this journey wasn’t just about branding, it was about me. Through her guidance, I uncovered insights about my leadership and mindset that I hadn’t realized before, like the power of leaning into my feminine energy. Alana showed me how that part of myself could be a strength, not something to hold back, and that realization has been game-changing.

I came to Alana thinking I needed a better website. What I received was a complete recalibration of how I show up in the market, and why that matters." "As an executive coach working with C-level leaders, I wasn’t interested in surface-level branding or slick copy. I needed messaging and positioning that matched the depth and caliber of the work I do, something that would reflect trust, credibility, and transformational value right out of the gate." "Alana's process was rigorous, strategic, and premium from start to finish. She and her team didn’t just 'design a brand,’they helped me distill my thinking, sharpen my market position, and translate my core values into a brand experience that differentiates me in a saturated space." "The impact has been immediate and measurable. The right-fit clients are coming to me, many referencing the work we created before we even speak. My process is more efficient, my confidence is stronger, and my time is spent doing the work I love, not explaining what I do or who I’m for." "If you're a purpose-driven leader or consultant operating at a high level, this isn’t a vanity exercise, it’s a strategic investment. Alana helped me become unmissable to the right clients. That’s the difference between personal branding and premium positioning, and she delivers both.

It is not clear to me why anyone would look elsewhere than Alana. She embodies her expertise and her craft. And when you work with her you discover there is even more than her clear caliber -- she is dedicated and really wants you to succeed. My biggest challenge is positioning -- I know how I benefit my clients, but how do I communicate this? Not just expressly by subconsciously. It is really important that I can do this in a way that really aligns with me and what I am here to contribute to others. know that without Alana's methodology and guidance I would still be floundering.

Working with Alana has been an experience that I can only describe as nothing short of amazing. When I first approached her, I had a couple of clear objectives in mind. With a solid background in sales and marketing, I've built a successful career not just for myself and my own firm, but also for the startups and executives I work with in complex markets. However, I knew there were areas where I needed to deepen my understanding, particularly in branding. I had a strong grasp on positioning, messaging, and targeting, but what I lacked was a comprehensive understanding of what it truly means to execute branding exceptionally well—both on a personal level and for my business. I wanted to figure out what my brand should embody as we headed into 2024 and 2025. I saw this unique opportunity to not only enhance my own brand but also to translate the insights I gained from Alana into tangible improvements for my clients' businesses. One of the standout aspects of working with Alana was our dynamic. I have a pretty strong personality, and so does she, which led to this wonderful push and pull in our conversations. Every single call left me with a sense of energy and a new perspective. I can’t tell you how many times I walked away thinking, “Wow, I really learned something today.” Alana has this incredible ability to challenge your thinking, and I genuinely looked forward to our discussions. What truly sets Alana apart, though, is her natural teaching ability. It’s not just about pushing you to think differently; she takes the time to teach you the right ways to approach branding and strategy. For that, I am forever grateful. I’m already looking forward to our next collaboration, whether it’s on my projects or those of my clients. Working with Alana has not only elevated my understanding of branding but has also equipped me with the tools to make a significant impact on the businesses I support. It’s a journey I can’t wait to continue.

When I first began working with Alana, I had no idea how profound the impact would be on both my personal and professional life. As the founder of The Change Narrative, I was searching for clarity and direction, but I often felt lost in the noise of my own ambitions. Alana's expertise in branding and her insightful prompts opened up a world of self-discovery that I had never fully explored.